Our Team

FRI’s team of well trained and informed leaders allows our organization to thrive by providing a wide array of services that benefit the direct needs of our community.

Our Staff

In 2011, after being the recipient of $2MM over a decade through a Department of Justice initiative to fight escalating crime and violence, the FRI organization transitioned into a self-sustaining organization supported by our members. We downsized staff, streamlined programs, engaged our volunteers, and mobilized an active Board of Directors. Our focus is to communicate, advocate, lead and connect the citizens of Far East Dallas. Today we are focused on the CreekSide-Ash Creek Urban Reserve development, an amalgamation of amenities coming on-line to address the gaps in recreation, health, and transportation in our community. FRI is a “backbone” organization that utilizes its community volunteers and leverages resources.

Vikki J. Martin Executive Director

Maria Valenzuela Office Manager

Susan Hopper Director of Communications and Marketing

Kerry Goodwin Special Projects

Esther Romero Administrator – Membership / Public Health / Special Events


Our Board Members

Daniel Clayton Public Opinion LLC, Business Owner

Bill Coleman, Secretary & President Emeritus Resident

Sam Downey Assistant VP/Corporate Banking, Frost Bank

Austin Endo Grove @ White Rock Hills, Resident

Jared Greco Crowe Consulting, Grove @ White Rock Hills, Resident

Art Hall Lakehill Preparatory, Head of School

Gary Hasty Heroes Housing, Veteran’s Housing

Christopher Jackson, Vice-President Wynne-Jackson, Principal

Shawn Lovelady White Rock Medical Center, COO

Matt Nicolette Landscape Architect

Daniel Ortman, President Citigroup, Forest Hills N.A. Resident

Carmen Parra CMIT Solutions, Casa Linda Estates, Resident

Christopher Rebuck Bishop Lynch High School, President

Becky Reed, Treasurer Lone Star Credit Union, President

Dr. Eddie Tealer Dallas College @ Eastfield Campus, President

Karl Zavitkovsky Economic Development Director, City of Dallas, Retired