Our Team

FRI’s team of well trained and informed leaders allows our organization to thrive by providing a wide array of services that benefit the direct needs of our community.

Our Staff

In 2011, after being the recipient of $2MM over a decade through a Department of Justice initiative to fight escalating crime and violence, the FRI organization transitioned into a self-sustaining organization supported by our members. We downsized staff, streamlined programs, engaged our volunteers, and mobilized an active Board of Directors. Our focus is to communicate, advocate, lead and connect the citizens of Far East Dallas. Today we are focused on the CreekSide-Ash Creek Urban Reserve development, an amalgamation of amenities coming on-line to address the gaps in recreation, health, and transportation in our community. FRI is a “backbone” organization that utilizes its community volunteers and leverages resources.

Vikki J. Martin Executive Director

Maria Valenzuela Office Manager

Susan Hopper Director of Communications and Marketing


Kerry Goodwin Special Projects

Zitziki Sanluiseno Membership Administrator & Event Coordinator

Our Board Members

Hunter Bickford, Grove at White Rock Hills Resident

Sam Downey, Assistant VP/Corporate Banking, Frost Bank

Melanie Flinn, White Rock Medical Center, VP Operations
Enclave @ White Rock, Resident

Gary Garcia, Dallas Foundation, VP Philanthropic Relations
Claremont Addition Neighborhood, Resident

Jared Greco, Crowe Consulting
Grove @ WRH, Resident

Gary Hasty, Heroes House, Veteran’s Housing

Art Hall, Lakehill Preparatory, Head of School

Brian Harper, Treasurer, Lone Star Credit Union, CFO

Christopher Jackson, Vice-President, Wynne-Jackson, Principal

Daniel Ortman, President
Citigroup, Forest Hills N.A. Resident

Carmen Parra, CMIT Solutions, President

Marcy Phillips, Lone Star Credit Union, President

Christopher Rebuck, Bishop Lynch High School, President

Karen Smith, Grove at White Rock Hills Resident

Dr. Eddie Tealer, Dallas College @ Eastfield Campus, President

Karl Zavitkovsky, Director Economic Development, City of Dallas, Retired

Are you interested in serving on the FRI Board of Directors?
Click here for the Board of Directors application.

Our Advisory Council

Ann Cooke Bagley, Bagley Associates LLC

Ken Benson, Ken Benson & Associates

Bobbi Bilnoski, Concinnity Network, President

W Plack Carr, Jr, Gas & Oil/Civic Leader

Daniel Davis Clayton, Public Opinion

Jeff Cuban, VP at HDNet/Magnolia Picture VP at The Wagner/Cuban Companies

Carmelita Gallo, YMCA Metropolitan Dallas, retired

Helen Holman, Civic Leader

Sharon King, Civic Leader

Matt Nicolette, Ph.D., PLA, ASLA, Assistant Professor in Landscape Architecture, Clemson Univer

Becky Reed, CEO/Founder BRaaS

Liz Renfro, Texas Urban Living

Mel Renfro, Dallas Cowboy, HOF

Phil Ritter, Chief Operating Officer, Meadows Mental Health Policy Institute

Richard B. Roper, (former U.S. Atty for Northern District) Thompson & Knight LLP

Lynn Vogt, Community Volunteer

Marnie Wildenthal, Civic Leader

(updated 1.2024)