Our Mission is Simple

The mission of the Ferguson Road Initiative (FRI) is to engage and empower a community of advocates to advance a safe, beautiful, prosperous and proud community.

Learn More about the Ferguson Road Initiative


Latest News from FRI

  • Thanks for a Successful Operation Beautification Event

    On Saturday, March 2 more than two hundred volunteers braved the 44 degree weather to help make Far East Dallas a more beautiful place to live. Underwritten by City Credit Union and Young Chevrolet,... Read More

  • WRH Park Groundbreaking

    FRI residents, community, and city leaders gathered on Saturday, December 1 to break ground on the new White Rock Hills Park. Phase I of the future White Rock Hills Community Recreation Center... Read More


Video Introduction to FRI

Ferguson Road Initiative Videos Introduction

Find Your Neighborhood

Ferguson Road Initiative Neighborhood Map

Find a Local Business

Thanks to our $10,000 - $50,000 Founder’s Circle Members:

Thanks to our $5,000 and $7,500 Founder’s Circle Members: